The Platform

Our web-based platform is specifically tailored for retailers and their CPG suppliers. Based on learnings gathered from over a decade of working together.

The platform

Built specifically for retailers and their suppliers, the platform is our proprietary cloud-based software platform that processes a retailer's sales transaction data, and allows system users to simply integrate this data to review performance and generate prescriptive insights in order to make more informed marketing and merchandising decisions.

Our intuitive interface transforms this data into actionable insights - for anyone in your organisation, from data scientist to CEO.

Better usability

Easy to use and easy to get started. Start uncovering insights and making decisions that impact the bottom line.

Integration

Built to be flexible, the platform slots into your current tech stack seamlessly.

Speed to insight

Uncover insights fast. Ready-to-go reports based on retailer needs out-of-the-box.

Platform modules

Users do not think about what report they need to run; they think about what questions they want to answer. That is where the platform reports into themes that help answer these questions.

Category Management

Shopper Behaviour

Assortment Analysis

New Product Development

Promotions

Category Management

What is driving growth or decline at category, store or segment level?

Shopper Behaviour

Who are your customers and how do they interact with your category?

Assortment Analysis

We generate customer decision trees based on how your shoppers shop the category, combining these insights with sales and customer ranks to illustrate the true value of each product in the assortment - supporting you to build the best assortment plans for the customer and for the delivery of category growth.

New Product Development

How are my new products doing with my key customers?

Promotions

We combine financial and customer analytics in a simple but powerful way – identifying true sales uplift, pull-forward and cannibalisation – enabling more effective promotional planning and generating better ROI.

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Technical Details

Benefit from an enterprise scale platform, and reap the rewards. Utilise functionality, security and pioneering technology updates that are always fit for purpose.

Data security

'Privacy By Design' is a core principle of the platform. Our platform is designed to ensure that only the right people have the right access to the right data - relevant for their role.

Data compliance

Our strong security policy is defined and communicated effectively by our fully trained team. This ensures that your data is handled in the right way, in line with robust data security laws and regulations across the globe.

Flexibility & integration

From our application, hosting and data warehousing, we have a carefully considered, multi-cloud technology stack that can cater to every need.

Saving you time

We understand the hectic roles of our customers, and so we design specific features to ensure you can get up and running as soon as possible.

Report scheduling

Put in place workflows whereby your key reports are automatically updated as soon as new data is available.

Business questions

Consolidate numerous reports into a single piece of analysis so that you can easily combine multiple data sets to discover unique insights, and answer the key questions for your business.

Presentation builder

You can edit and export your findings and recommendations directly into PowerPoint.